Abstract
Use of mobile technology has increased dramatically among different people including university students. The main purpose of the present study was to investigate gender differences in motivation, type and rate of mobile use in students considering socio- cultural and educational factors. 300 students were selected among students attending Isfahan University. Research instruments included a researcher made questionnaire (Motivation for Mobile Phone Usage Inventory, MMUI) which included questions regarding motivation, demographic questions, the type and rate of mobile use among students. Results indicated significant differences among students in terms of the type of mobile use. There were also significant correlations between marital status and parents’ educational level with the rate of mobile use. There was no significant correlation between gender and the rate of mobile use among students. Results of the present study is in line with other research investigating different media and technologies such as computer, Internet, laptop, etc. which show gender differences in the pattern of use of these media.